Vertex & Hitachi Vantara Empower Malayala Manorama’s Digital Transformation

As a leading media conglomerate with over 135 years of history, Malayala Manorama has continually evolved to meet the dynamic demands of the industry. In today’s era of 24-hour news and streaming media, ensuring uninterrupted operations is paramount. Recognizing this critical need, Malayala Manorama sought to enhance its IT infrastructure to guarantee 100% data availability and seamless services.

Malayala Manorama’s extensive operations encompass print, broadcast, and online media, all of which require a robust and reliable IT backbone. Any system downtime could disrupt journalistic workflows or broadcasting services, leading to potential audience attrition. The organization needed a solution that would not only ensure continuous availability but also optimize operational costs and efficiency.

To address these challenges, Malayala Manorama partnered with Vertex & Hitachi Vantara to implement a transformative IT infrastructure. This collaboration led to the deployment of Hitachi Vantara’s Virtual Storage Platform (VSP) technology and Advanced Servers across four major data centers and 11 local sites, all interconnected through a robust network.

  • Enhanced Data Availability: The new infrastructure ensures 100% data availability, eliminating disruptions in news delivery and media services.
  • Operational Efficiency: Applications that previously took several seconds to process tasks now respond almost instantly, significantly improving user experience.
  • Cost Savings: The implementation resulted in a 66% reduction in physical storage footprint and a 70% decrease in power and cooling costs, substantially lowering the total cost of ownership.

Hitachi Vantara’s solutions align perfectly with our goals of enhancing efficiency, scalability, and reliability. Their innovative products are at the forefront of storage technology, and their proactive support is second to none, which made them the ideal partner for our IT transformation.”
V V Jacob, Senior General Manager IT, Malayala Manorama

At Vertex Techno Solutions Pvt Ltd, we take immense pride in collaborating with Hitachi Vantara to deliver this transformative solution for Malayala Manorama. Our expertise in implementing resilient IT architectures, combined with Hitachi’s advanced technologies, has set a new benchmark for reliability and efficiency in the media industry.

This successful partnership underscores the importance of leveraging robust, reliable solutions to ensure uninterrupted operations in today’s data-driven landscape. By aligning with industry leaders like Hitachi Vantara and Vertex, organizations can achieve their business objectives and deliver exceptional value to their audiences.

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